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Walmart’s just announced partnership with Google Assistant is bound to give Alexa a run for its money. But when adopting any new technology, there’s one question common to all of them: how do you work within its limitations? Bottom line, you need to take the constraints into consideration in order to give your shopper an optimal user experience.

ObjectWave CEO Sam Cinquegrani contributed this article to Retail Dive about retail innovations using voice recognition technology.

Click here to read the full article at Retail Dive.

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ObjectWave is a full-service provider of digital commerce solutions. He can be reached at [email protected].

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