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Using ​touchpoints​ ​​to ​boost​ online ​grocery sales​ and​ engagement​ - objectwave

Grocery​ stores​ ​​and​ ​supermarkets​ ​are ​starting​ to​​ analyze​ and​​ understand​ ​consumer​ ​preferences through​ ​select retail touchpoints.​ ​​​Physical​ ​or ​​virtual, ​they​​ could​ ​include ​​mobile,​ physical​ point-​​of-sale​ ​and​ ​online​ ​orders.​ ​With​ the​ information​ ​gathered ​​from​ ​engagements, ​​transactions ​and​ loyalty​ ​programs, ​​these​ retailers​ ​are​ ​developing ​​more​ ​targeted​ and​​ ​effective ​​methods​ ​of marketing​ ​and​ ​customer ​engagement.​

However,​ ​to​ further​ ​sharpen ​their ​​efforts,​ there’s ​​a ​way​ in​​ which​ ​grocery​ retailers ​can​ take ​​the initiative​ ​to​ ​a​ ​more​ ​sophisticated​ ​level.​ ​Connecting ​and​​ ​integrating​​ ​physical​ ​and ​digital ​retail​ touchpoints​ ​with ​​which​ ​customers​ ​interact​ ​every​ ​day,​ as​ ​​well ​​as​ ​adding​ ​new​ ones​ ​​to ​​the​ ​mix, ​​is a​ ​strategy ​mostly ​unexplored ​​by ​grocers.​​ ​It​ ​offers​ many ​​advantages​ ​when​ ​properly​ ​executed.

ObjectWave CEO Sam Cinquegrani contributed this article to Food Dive about boosting grocery sales and engagement via digital touchpoints.

Click here to read the full article at Food Dive.

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ObjectWave is a full-service provider of digital commerce solutions. He can be reached at [email protected].

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