The Problem

Town Shoes was experiencing stabilization issues with their ecommerce platform, and problems like payment non-capture, duplication of orders and orders not shipping were seriously impacting sales. They turned to ObjectWave to quickly stabilize their system, minimize operational costs and implement new features to support sales growth.



Starting with an architecture and implementation review that highlighted key areas (integration problems with third party systems, configuration and coding, and coordination with the website hosting provider), ObjectWave was able to systematically address the identified issues using our rigorous process and Quality Control.



ObjectWave successfully addressed all issues impacting business performance, resulting in a much-improved customer experience and a flood of new sales. Having stabilized the system, we were able to implement additional features such as Drop Ship, Loyalty Program, Endless Aisle and SEO. All of this added up to record sales!