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“This is a competitive reaction which Target had to take to respond to what its main rivals, Walmart and Amazon are doing,” Sam Cinquegrani, founder and CEO of digital strategy and services firm ObjectWave, told Retail Dive in an email. “Ultimately, it’s a good thing for consumers because it’s all about convenience and a great user experience. Target is one retailer that has responded to the competitive threat [of] online retailers like Amazon. If they can do more to leverage their physical stores to their advantage, I think they will do just fine.

ObjectWave CEO Sam Cinquegrani was quoted in this Retail Dive article by Daphne Howland about Target’s acquisition of Shipt.

Click here to read the full article at Retail Dive.

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