Digital Strategy

3 Steps to Data-Driven Content Marketing

ObjectWave and Rise Interactive detail the three steps to implementing a data-driven content marketing strategy. Patrick KuehnSVP Sales & Marketingand Lou Amodeo,VP of Customer Experience at Rise Interactive
Sam Cinquegrani
January 26, 2018

Are You A Digital Or An Analog CMO?

Are You A Digital Or An Analog CMO? CPL, CPA, CPC, CTR. How often do you find yourself turning to digital metrics like these to measure your marketing performance? Some... Patrick KuehnSVP Sales & Marketing
Sam Cinquegrani
January 11, 2017