“The focus for omnichannel retailers this holiday season, and indeed this applies any other time of year, will be to respond to each customer in a manner he or she is expecting,” Sam Cinquegrani, CEO of ObjectWave, a digital strategy and services firm told Supply Chain Dive.

ObjectWave CEO Sam Cinquegrani was quoted in this Supply Chain Dive article by Jennifer McKevitt about retailers incorporating an omnichannel approach into their holiday retail strategies.

Click here to read the full article at Supply Chain Dive.

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