Sam Cinquegrani, CEO of digital marketing and services firm ObjectWave, told Retail Dive, “The brands are very different and their customer base seems different as well. It’s a smart move on both parties from the aspect of leveraging each others’ strengths. However, I’m not sure their respective customers will embrace it.”
ObjectWave CEO Sam Cinquegrani was quoted in this Retail Dive article by Daphne Howland about the partnership between Walmart and Lord & Taylor.
Click here to read the full article at Retail Dive.