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BlogDigital Strategy

February 27, 2017

Ecommerce Merging With Digital Marketing Technologies

Integrating Digital Touchpoints This is all about integration. And to get integration correct, you need collaboration between interested parties. I find that to be the... Sam CinquegraniCEO

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Blogecommerce

February 27, 2017

How Ecommerce Sites Can Hyperpersonalize

When executed effectively by e-commerce merchants, hyper-personalization offers a host of benefits. More effective individual targeting of customers boosts... Sam CinquegraniCEO

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BlogDigital Strategy

January 17, 2017

Opinión: La Estrategia digital debe estar en el núcleo, no sólo como un complemento

Opinión: La Estrategia digital debe estar en el núcleo, no sólo como un complemento. AUTOR: Sam Cinquegrani, CEO y fundador de ObjectWave Corp., un proveedor de servicios completos de Soluciones de comercio digital. Sam CinquegraniCEO Pilar MercadoGeneral Manager

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Blogecommerce

January 15, 2017

El eCommerce comienza con un buen proyecto de plataforma: ObjectWave

Pilar Mercado, directora general de México y Latinoamerica de ObjectWave, compañía de servicios para implementar plataformas digitales en comercio electrónico y marketing digital, dijo en entrevista para The IT Profile que “el nombre del juego hoy ‘son trajes a la medida’, ya no son mercados masivos a los que se…

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BlogDigital Strategy

January 11, 2017

Are You A Digital Or An Analog CMO?

Are You A Digital Or An Analog CMO? CPL, CPA, CPC, CTR. How often do you find yourself turning to digital metrics like these to measure your marketing performance? Some... Patrick KuehnSVP Sales & Marketing

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BlogDigital Strategy

January 9, 2017

Digital has to be at the core, not just an add-on

Digital has to be at the core, not just an add-on Digital strategy is a new frontier in Mexico’s business world, wide open to a number of different approaches... Sam CinquegraniCEO

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BlogOmnichannel

January 7, 2017

The Car As Commerce Platform: Retail’s Captive Audience Opportunity

ObjectWave CEO Sam Cinquegrani was interviewed for this article on the automobile business and consumer experience. David DeZuzio, Retail Touchpoints

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Blogecommerce

November 2, 2016

Turbocharging E-commerce Performance

Companies know they need to regularly examine the wide range of distinct areas that form the larger e-commerce experience — from considerations like search engine... Sam CinquegraniCEO

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BlogDigital Strategy

October 18, 2016

Commerce In The Cloud — Is It Really Pay As You Go?

The directive from the Executive Board is clear: pay as you go, or don't go at all. No more capital investments into projects and systems for products and markets that... Steve SassiSales Executive

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B2BBlog

October 17, 2016

When Building a B-to-B Site, Think B-to-C

The business world is undergoing a seismic shift toward digital commerce, forcing companies in all industries to rethink the way they connect with their customers... Sam CinquegraniCEO

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Blogecommerce

October 12, 2016

5 Ways to Keep Your E-commerce Site From Crashing This Holiday Season

Now is the time to test and optimize your site before the peak season rush. Preparing your e-commerce site for a busy holiday season is an absolutely crucial process... Francis JaticoCOO

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B2BBlog

September 30, 2016

Why B2B Digital Commerce Will Be Bigger Than B2C

They say it will be hu-ge. It will be bigger than Amazon and Ali-baba combined, by far. What? Is there a new kid on the block threatening these 2 online retail giants?... Steve SassiSales Executive

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BlogMobile Commerce

September 15, 2016

Where Mobile Can Achieve Fastest Growth

Mobile commerce has certainly grown over the last several years. Even so, it’s important to note that it still represents a very small percentage of total retail sales.... Sam CinquegraniCEO

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BlogUser Experience

August 25, 2016

What’s next for UX?

Today’s omnichannel approach seeks not to simply simulate the brick-and-mortar experience, but to augment it. The retail world saw its first digital transformation when... Sam CinquegraniCEO

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Blog ESUX

August 25, 2016

¿Qué sigue para UX?

El enfoque omnichannel de hoy en día no busca simplemente simular la experiencia de ladrillo y mortero, sino aumentarlo. El mundo minorista vio su primera transformación digital cuando ... Sam CinquegraniCEO

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BeaconingBlog

August 1, 2016

Beaconing Can Reshape Shopping

At the coffee shop, on the train, during lunch— today's consumer shops everywhere. While not every hour spent browsing the virtual racks results in conversion,... Sam CinquegraniCEO

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Blog ESShipping

June 6, 2016

¿Las entregas en una-hora de Rx vienen a EEUU?

Como profesional que construye y optimiza los sitios de comercio electrónico para los minoristas y las empresas de bienes de consumo, estoy fascinado por la logística y, una vez ... Sam CinquegraniCEO

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BlogShipping and Delivery

June 6, 2016

Is one-hour prescription delivery coming to the U.S.?

As a professional who builds and optimizes e-commerce sites for retailers and consumer packaged goods firms, I'm fascinated by logistics and, once ordered, getting... Sam CinquegraniCEO

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BlogMobile Commerce

May 22, 2016

Smart Mobile Shopping Starts With User Experience

Mobile commerce has been making false starts for quite a while now. Smartphone operating systems (OS) have had the capability of promoting mobile commerce through such... Sam CinquegraniCEO

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BeaconingBlog

May 13, 2016

Can Beaconing Make Shopping in Physical Stores Cool Again?

Retailers struggle with making their in-store shopping experience as fresh and novel as the online experience, with its endless aisles, one-click checkout, and... Sam CinquegraniCEO

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BlogDigital Strategy

April 18, 2016

Digital strategy: Multiple voices with a singular goal

For something that didn't even exist a decade ago, digital strategy is surely one of the hottest business conversations today. Theories and best practices abound, and... Sam CinquegraniCEO

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BlogDigital Marketing

January 15, 2016

Trends That Will Affect Your Digital Marketing Strategies

In the tradition of New Year’s forecasting, but firmly grounded in many of the on-the-ground developments we’ve been observing at Objectwave, we’re predicting that... Sam CinquegraniCEO

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Blogecommerce

December 16, 2015

Tips for a Successful E-Commerce Platform Implementation

E-commerce platform implementations are among the most hotly discussed investments in retail IT, and not surprisingly, there’s a huge amount of growth in this area... Sam CinquegraniCEO

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BlogDigital Marketing

November 15, 2015

Technologists Must Spearhead The Next Creative Revolution In Marketing

“The difference between the forgettable and the enduring is artistry.” Advertising giant Bill Bernbach’s words still hold true decades after he transformed the agency... Sam CinquegraniCEO

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BlogInternational

October 29, 2015

Five traps e-retailers should avoid as they expand internationally

Every country is different, so pay attention to detail and don’t try to conquer the whole world at once. In a saturated U.S. retail environment, many companies have... Patrick KuehnSVP Sales & Marketing

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BlogDigital Strategy

September 1, 2015

Digital Strategy: The Most Important Thing You Can Do to Make Your Ecommerce Site a Significant Asset?

I recently read that 59% of consumers who have a bad experience online will go elsewhere for their purchase. In the world of click and go, it is easy to see why... Sam CinquegraniCEO

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Blogecommerce

August 26, 2015

What Does Your Golf Swing Have in Common with Your Ecommerce Site?

My marketing manager has told me over and over again that I have to write about topics that are provocative, proprietary and productive. So, every time I came up with a... Sam CinquegraniCEO

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