Magento is one of the most popular e-commerce platforms in the world. But are you getting the most from your Magento implementation? Here, we will discuss settings, extensions and third-party integrations that will help you optimize your Magento without any overhead.

While most of the following Tips and Tricks can be done both on Magento Commerce Cloud and Magento Commerce On-Premise, some of the characteristics will be found on Magento Commerce Cloud alone.

Performance
Loading time is a critical performance consideration for online merchants. The time it takes for your store’s content to load has a direct impact on your conversion rate and ultimately revenue.

We recommend optimizing your site’s performance caching page content and keeping the number of extensions you’re using to a minimum. By reducing the complexity of your code, your queries will load and deliver results much more quickly. A small change like moving Javascript and media to CDN servers can also drastically reduce loading times.

This optimizations may be found directly on Magento Commerce Cloud.

Refine Search-Cloud
Magento Commerce Cloud’s integrated search function is one of the most critical areas of the platform. However, proper search results still depend heavily on the product name and additional metadata you input for matching products with search queries. Be sure to have a clear strategy for your metadata to ensure the best search results possible for your customers.

Since Magento Commerce 2.1 (formerly Enterprise Edition), the search function is based on Elastic Search, which helps to give better performance from the data available for ordering and indexing.

Recommended Products
Don’t forget about Magento’s customized product recommendations feature, which provides an outstanding cross sell opportunity for online retailers to generate more revenue by offering products that complement your customer’s current purchase. By integrating your Magento instance with your CRM (on both Magento Commerce Cloud or Magento Commerce On-Premise), you can suggest complementary products based on your customer’s preferences and previous purchases. Products related to the one the customer is currently viewing can even appear with a simplified checkbox feature, making it easy for the customer to add to their carts and continue their checkout process.

Simplified Checkout via Social Sign-In
Both Magento Commerce Cloud and Magento Commerce On-Premise have simplified social login to help increase checkout form conversion rates considerably. Customers save time when their basic data is already captured from their social profiles, and you can track important data without the checkout funnel just by porting demographics like age, gender and location from your customer’s social profile. This allows for the customer to go through with the checkout process with just the information provided with the social login click.

Magento’s design places all the relevant information on the same page, above the fold, and provides the customer with quick and easy ways to fill out the forms, which has a significant impact in reducing cart abandonment in the checkout process.

SEO
When you think of the tree categories in Magento, either for an existing shop or for a new one, you should think about two key things: how users navigate through the website and which keywords to highlight.

For example, if you are a jewelry retailer with primary categories for wedding rings, cocktail rings and engagement rings, it is important to think about the opportunities beyond the most generic keywords and target some of the less obvious terms that could be related to the style, material, carat size, etc.

Keywords like “vintage engagement rings 24CT” or “modern engagement rings” are more specific terms that still have high search volume, which makes it easier for your customer to find and purchase the ring they’re looking for.

Structured Data
Structured information is not new, but recent improvements in the way Google uses it in the search results have become an important part of managing a store. There are several different types of data that can be dialed to highlight product information such as product name, description, price, currency, product reviews, availability, brand, etc.

Many of these structured data types are now being incorporated into the results pages, for example product reviews and prices. Incorporating proper structured data into your product content is a best practice that can generate some strong improvements in clickthrough rate.

Following these simple Tips and Tricks in optimizing your Magento platform, whether on-premise or in the cloud, will allow you to take the most advantage out of your ecommerce site and better the customer’s buying experience with your brand overall. For additional recommendations from our experts here at ObjectWave, stay tuned for our following articles or don’t be afraid to reach out to us. We’d be happy to help!

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