Grocery stores and supermarkets are starting to analyze and understand consumer preferences through select retail touchpoints. Physical or virtual, they could include mobile, physical point-of-sale and online orders. With the information gathered from engagements, transactions and loyalty programs, these retailers are developing more targeted and effective methods of marketing and customer engagement.
However, to further sharpen their efforts, there’s a way in which grocery retailers can take the initiative to a more sophisticated level. Connecting and integrating physical and digital retail touchpoints with which customers interact every day, as well as adding new ones to the mix, is a strategy mostly unexplored by grocers. It offers many advantages when properly executed.
ObjectWave CEO Sam Cinquegrani contributed this article to Food Dive about boosting grocery sales and engagement via digital touchpoints.
Click here to read the full article at Food Dive.