Using ​touchpoints​ ​​to ​boost​ online ​grocery sales​ and​ engagement​ - objectwave

Grocery​ stores​ ​​and​ ​supermarkets​ ​are ​starting​ to​​ analyze​ and​​ understand​ ​consumer​ ​preferences through​ ​select retail touchpoints.​ ​​​Physical​ ​or ​​virtual, ​they​​ could​ ​include ​​mobile,​ physical​ point-​​of-sale​ ​and​ ​online​ ​orders.​ ​With​ the​ information​ ​gathered ​​from​ ​engagements, ​​transactions ​and​ loyalty​ ​programs, ​​these​ retailers​ ​are​ ​developing ​​more​ ​targeted​ and​​ ​effective ​​methods​ ​of marketing​ ​and​ ​customer ​engagement.​

However,​ ​to​ further​ ​sharpen ​their ​​efforts,​ there’s ​​a ​way​ in​​ which​ ​grocery​ retailers ​can​ take ​​the initiative​ ​to​ ​a​ ​more​ ​sophisticated​ ​level.​ ​Connecting ​and​​ ​integrating​​ ​physical​ ​and ​digital ​retail​ touchpoints​ ​with ​​which​ ​customers​ ​interact​ ​every​ ​day,​ as​ ​​well ​​as​ ​adding​ ​new​ ones​ ​​to ​​the​ ​mix, ​​is a​ ​strategy ​mostly ​unexplored ​​by ​grocers.​​ ​It​ ​offers​ many ​​advantages​ ​when​ ​properly​ ​executed.

ObjectWave CEO Sam Cinquegrani contributed this article to Food Dive about boosting grocery sales and engagement via digital touchpoints.

Click here to read the full article at Food Dive.

Sam Cinquegrani

Sam Cinquegrani

Founder and Chief Executive Officer

ObjectWave is a full-service provider of digital commerce solutions. He can be reached at [email protected].

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