“The numbers are staggering,” Sam Cinquegrani, CEO of digital marketing and services company ObjectWave, told Retail Dive in an email, adding that two things stand out in particular. “First, they were inclusive of small retailers, showing the world that digital commerce is a channel available to any retailer, even if the retailer needs to access a marketplace such as Alibaba to sell its goods,” he said. “The second is that 90% of sales occurred over mobile!! We’ve been saying for a long time that mobile is a digital touchpoint that retailers need to give serious thought to as a channel, and I think this fortifies the point.”
ObjectWave CEO Sam Cinquegrani was quoted in this Retail Dive article by Daphne Howland about Alibaba’s Singles Day retail event.
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