“The two main questions to ask for forming a successful relationship would be, ‘Does this influencer share my values?’ And, ‘Are this influencer’s readers my target market?'” said Sam Cinquegrani, founder and CEO of ObjectWave, a digital marketing and services provider. “It’s not just about the size of the influencer’s following.”

ObjectWave CEO Sam Cinquegrani was quoted in this Retail Dive article by Lara Ewen about the pros and cons of the digital influencer economy.

Click here to read the full article at Retail Dive.

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