Are You A Digital Or An Analog CMO?

Are You A Digital Or An Analog CMO?

Article by Patrick Kuehn Published in CMO.com CPL, CPA, CPC, CTR. How often do you find yourself turning to digital metrics like these to measure your marketing performance? Some CMOs thrive amid this alphabet soup, using digital marketing goals as the cornerstones of...
Digital has to be at the core, not just an add-on

Digital has to be at the core, not just an add-on

Article by Sam Cinquegrani Published by Mass Market Retailers Digital strategy is a new frontier in Mexico’s business world, wide open to a number of different approaches, implementations and tactics. Because digital strategy is so different from many established and...
Commerce In The Cloud — Is It Really Pay As You Go?

Commerce In The Cloud — Is It Really Pay As You Go?

Article Published by Retail TouchPoints The directive from the Executive Board is clear: pay as you go, or don’t go at all.  No more capital investments into projects and systems for products and markets that aren’t tried and tested. And why...
Digital strategy: Multiple voices with a singular goal

Digital strategy: Multiple voices with a singular goal

Article Published by Chain Drug Review For something that didn’t even exist a decade ago, digital strategy is surely one of the hottest business conversations today. Theories and best practices abound, and the multiple paths that run simultaneously along...
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