Beaconing: A New Way to Connect with Customers

Beaconing: A New Way to Connect with Customers

Article by Sam Cinquegrani published in CPG Matters and Shopper Tech Institute Walking down a crowded street is different now than it used to be. What has changed? Shoppers on promenade are still purposeful and engaged, and look happy. But they’re not looking up or...
Beaconing Can Reshape Shopping

Beaconing Can Reshape Shopping

Article Published by Mass Market Retailers At the coffee shop, on the train, during lunch— today’s consumer shops everywhere. While not every hour spent browsing the virtual racks results in conversion, consumers are constantly reading up on products, moving...
Can Beaconing Make Shopping in Physical Stores Cool Again?

Can Beaconing Make Shopping in Physical Stores Cool Again?

Retailers struggle with making their in-store shopping experience as fresh and novel as the online experience, with its endless aisles, one-click checkout, and limitless two-dimensional design potential. Could brick-and-mortar stores do something so technologically...
Free Hybris Consultation
Free Magento Consultation
Free Adobe Consultation
Guide to Digital Marketing
Web Security Assessment