Customer Purchasing Journey – 3 Mistakes to Avoid

Customer Purchasing Journey – 3 Mistakes to Avoid

Customer Purchasing Journey – 3 Mistakes to Avoid If you are in marketing, you understand the relevance of the customer purchasing journey, which is the process that a customer will go through to make a purchase. In redefining the customer journey, it’s helpful to...
The Impersonal Touch: Chatbots

The Impersonal Touch: Chatbots

Originally published in Rapaport Magazine by Lara Ewen Online sales changed brick-and-mortar retail not just in terms of the bottom line, but also in the way store owners and customers interact. A 2017 Hubspot survey showed that 48% of consumers would rather connect...
Are consumers ready for Apple’s facial recognition?

Are consumers ready for Apple’s facial recognition?

Our CEO Sam Cinquegrani was quoted in this article on facial recognition. Article by Jacqueline Renfrow published in FierceRetail Earlier this week, Apple released its iPhone X, which included facial recognition capabilities that can be used for phone security and...
What’s next for UX?

What’s next for UX?

Article Published by Internet Retailer Today’s omnichannel approach seeks not to simply simulate the brick-and-mortar experience, but to augment it. The retail world saw its first digital transformation when companies took their business online in the late 1990s. ...
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