Rethinking The Kiosk As A Digital Touch Point That Drives Revenue

Rethinking The Kiosk As A Digital Touch Point That Drives Revenue

Originally published in Retail Touchpoints Whether it’s CVS’s recent announcement about introducing in-store vending machines or Uniqlo’s move to set up airport kiosks, retailers are realizing that interactive kiosks are a powerful way for customers to serve...
The costs, and benefits, of the influencer economy

The costs, and benefits, of the influencer economy

“The two main questions to ask for forming a successful relationship would be, ‘Does this influencer share my values?’ And, ‘Are this influencer’s readers my target market?'” said Sam Cinquegrani, founder and CEO of ObjectWave, a...
Why REI and Modcloth will close on Black Friday, and prosper

Why REI and Modcloth will close on Black Friday, and prosper

Sam Cinquegrani, CEO of digital marketing and services firm ObjectWave, told Retail Dive, “The brands are very different and their customer base seems different as well. It’s a smart move on both parties from the aspect of leveraging each others’...
Walmart and Lord & Taylor: Brilliant, or badly matched?

Walmart and Lord & Taylor: Brilliant, or badly matched?

Originally published in Retail Dive by Daphne Howland Walmart gets premium brands and an answer to Amazon’s steadily growing fashion sales. Lord & Taylor expects a surge of online traffic. But is this an odd couple pairing or a recipe for success? Walmart was...
Coming Soon: The Conscious Store

Coming Soon: The Conscious Store

Originally published in the Ivey Business Journal It may seem counterintuitive—amid numerous store closings and B-mall demises—to consider the physical store of the future. After all, according to some estimates, the United States alone has a billion square feet of...
Free Hybris Consultation
Free Magento Consultation
Free Adobe Consultation
Guide to Digital Marketing