Emotion: The Heart of Selling Luxury Online

Emotion: The Heart of Selling Luxury Online

Article by Sam Cinquegrani published in Luxury Daily Why has selling luxury online been so elusive? And why did it take so long for true purveyors of luxury to come to the online table? Consider that in 2013, Chanel’s global fashion director said that clothing needed...
How to put a fire under a slow-growing ecommerce category

How to put a fire under a slow-growing ecommerce category

Article by Sam Cinquegrani published in Chain Drug Review The many advantages of e-commerce as a sales channel can sometimes obscure the unique challenges that occasionally arise from it. One especially relevant obstacle is the lack of physical interaction with...
Tips for a Successful Ecommerce Platform Implementation

Tips for a Successful Ecommerce Platform Implementation

Article Published by America Retail One of the most debated investments in the IT landscape focused on retail sales is the implementation of e-commerce or e-commerce platforms. And it is not surprising, because there is a rapid growth in this area. I want to explore...
How Ecommerce Sites Can Hyperpersonalize

How Ecommerce Sites Can Hyperpersonalize

Article by Sam Cinquegrani Published in Target Marketing When executed effectively by e-commerce merchants, hyper-personalization offers a host of benefits. More effective individual targeting of customers boosts engagement, connects with shoppers’ needs and desires...
El eCommerce comienza con un buen proyecto de plataforma: ObjectWave

El eCommerce comienza con un buen proyecto de plataforma: ObjectWave

Publicado en la revista The eMag Este año seguirá el impulso del comercio electrónico en México, donde las PyMEs y grandes empresas seguirán mejorando sus servicios y entregas de productos para ofrecer experiencias a sus clientes más satisfactorias con el objetivo de...
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