3 Steps to Data-Driven Content Marketing

3 Steps to Data-Driven Content Marketing

Article by Patrick Kuehn and Lou Amodeo published in Target Marketing Too few brands use a data-driven content marketing strategy, which is a shame considering that, at a cost that’s 62 percent less than outbound marketing, content marketing generates triple the...
Taking Social Media Marketing to the Next Level

Taking Social Media Marketing to the Next Level

Article by Patrick Kuehn and Daniel Ripes published in Target Marketing Social media is so ingrained in today’s culture that we forget Facebook is already a teenager, while Snapchat has just graduated preschool. Other social media — including LinkedIn, Twitter,...
Secure scalability for cloud and on-premise infrastructure

Secure scalability for cloud and on-premise infrastructure

Article by Sam Cinquegrani & Charles McKinnis Published in Future of Customer Engagement and Commerce ObjectWave CEO Sam Cinquegrani and Rackspace Enterprise Support Engineer Charles McKinnis contributed this piece on secure scalability for cloud and on-premise...
Enhancing Customer Engagement Through the Cloud

Enhancing Customer Engagement Through the Cloud

Article by Sam Cinquegrani Published in The Future of Customer Engagement and Commerce Many discussions about the cloud center around the direct benefits businesses gain by using it, elements that are mostly hidden from consumers. There’s a good reason for that – the...
Ecommerce Merging With Digital Marketing Technologies

Ecommerce Merging With Digital Marketing Technologies

Article by Sam Cinquegrani Published in CIO Review Integrating Digital Touchpoints This is all about integration. And to get integration correct, you need collaboration between interested parties. I find that to be the most challenging issue with enterprises. But...
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