Customer Purchasing Journey – 3 Mistakes to Avoid

Customer Purchasing Journey – 3 Mistakes to Avoid

Customer Purchasing Journey – 3 Mistakes to Avoid If you are in marketing, you understand the relevance of the customer purchasing journey, which is the process that a customer will go through to make a purchase. In redefining the customer journey, it’s helpful to...
Using ​touchpoints​ ​​to ​boost​ online ​grocery sales​ and​ engagement​

Using ​touchpoints​ ​​to ​boost​ online ​grocery sales​ and​ engagement​

Grocery​ stores​ ​​and​ ​supermarkets​ ​are ​starting​ to​​ analyze​ and​​ understand​ ​consumer​ ​preferences through​ ​select retail touchpoints.​ ​​​Physical​ ​or ​​virtual, ​they​​ could​ ​include ​​mobile,​ physical​ point-​​of-sale​ ​and​ ​online​ ​orders.​...
Are consumers ready for Apple’s facial recognition?

Are consumers ready for Apple’s facial recognition?

Our CEO Sam Cinquegrani was quoted in this article on facial recognition. Article by Jacqueline Renfrow published in FierceRetail Earlier this week, Apple released its iPhone X, which included facial recognition capabilities that can be used for phone security and...
Perfect digital touchpoint for retail pharmacy

Perfect digital touchpoint for retail pharmacy

Article by Sam Cinquegrani published in Chain Drug Review, Racher Press The pharmacy that’s first to offer a seamlessly functioning, personalized voice recognition service will have a huge advantage over its competitors. More so than with other voice-activated retail...
Beaconing: A New Way to Connect with Customers

Beaconing: A New Way to Connect with Customers

Article by Sam Cinquegrani published in CPG Matters and Shopper Tech Institute Walking down a crowded street is different now than it used to be. What has changed? Shoppers on promenade are still purposeful and engaged, and look happy. But they’re not looking up or...
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