3 Steps to Data-Driven Content Marketing

3 Steps to Data-Driven Content Marketing

Article by Patrick Kuehn and Lou Amodeo published in Target Marketing Too few brands use a data-driven content marketing strategy, which is a shame considering that, at a cost that’s 62 percent less than outbound marketing, content marketing generates triple the...
Rethinking The Kiosk As A Digital Touch Point That Drives Revenue

Rethinking The Kiosk As A Digital Touch Point That Drives Revenue

Originally published in Retail Touchpoints Whether it’s CVS’s recent announcement about introducing in-store vending machines or Uniqlo’s move to set up airport kiosks, retailers are realizing that interactive kiosks are a powerful way for customers to serve...
Will Amazon give beauty a makeover?

Will Amazon give beauty a makeover?

“As long as those retailers continue to [innovate], I just don’t think Amazon really has an opportunity to break into that industry,” Sam Cinquegrani, founder and CEO of digital strategy and services firm ObjectWave, told Retail Dive....
Is Voice The Next Advertising Frontier For Amazon?

Is Voice The Next Advertising Frontier For Amazon?

Originally published in Retail Touchpoints by Adam Blair Amazon has reportedly been talking with major CPG companies, including Procter & Gamble and Clorox, about introducing digital ads to its Alexa voice platform, according to CNBC. Early discussions have...
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