Beyond the Banner Ad: The Art and Science of Retargeting

Beyond the Banner Ad: The Art and Science of Retargeting

Article by Patrick Kuehn and Daniel Ripes published in Target Marketing Retargeting is the practice of getting your marketing message in front of people you know to have previously engaged with your brand. Sometimes referred to as remarketing, this tactic places a...
Using ​touchpoints​ ​​to ​boost​ online ​grocery sales​ and​ engagement​

Using ​touchpoints​ ​​to ​boost​ online ​grocery sales​ and​ engagement​

Grocery​ stores​ ​​and​ ​supermarkets​ ​are ​starting​ to​​ analyze​ and​​ understand​ ​consumer​ ​preferences through​ ​select retail touchpoints.​ ​​​Physical​ ​or ​​virtual, ​they​​ could​ ​include ​​mobile,​ physical​ point-​​of-sale​ ​and​ ​online​ ​orders.​...
Are consumers ready for Apple’s facial recognition?

Are consumers ready for Apple’s facial recognition?

Our CEO Sam Cinquegrani was quoted in this article on facial recognition. Article by Jacqueline Renfrow published in FierceRetail Earlier this week, Apple released its iPhone X, which included facial recognition capabilities that can be used for phone security and...
Perfect digital touchpoint for retail pharmacy

Perfect digital touchpoint for retail pharmacy

Article by Sam Cinquegrani published in Chain Drug Review, Racher Press The pharmacy that’s first to offer a seamlessly functioning, personalized voice recognition service will have a huge advantage over its competitors. More so than with other voice-activated retail...
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