Beaconing: A New Way to Connect with Customers

Beaconing: A New Way to Connect with Customers

Article by Sam Cinquegrani published in CPG Matters and Shopper Tech Institute Walking down a crowded street is different now than it used to be. What has changed? Shoppers on promenade are still purposeful and engaged, and look happy. But they’re not looking up or...
Voice recognition still has retailers jumping through hoops

Voice recognition still has retailers jumping through hoops

Walmart’s just announced partnership with Google Assistant is bound to give Alexa a run for its money. But when adopting any new technology, there’s one question common to all of them: how do you work within its limitations? Bottom line, you need to take the...
Walmart teams up with Google to battle Amazon

Walmart teams up with Google to battle Amazon

ObjectWave CEO Sam Cinquegrani was quoted in this Crain’s New York article on Walmart’s partnership with Google Express to expand Walmart’s e-commerce initiatives and better compete with Amazon. Article by Matthew Flamm Published in Crain’s New...
Can traditional stores survive the online onslaught?

Can traditional stores survive the online onslaught?

ObjectWave CEO Sam Cinquegrani was interviewed for this extended article on disruption in the retail industry and e-commerce space. Article by Sharon O’Malley Published in SAGE Business Journal Retailers thought the consumers were going to continue to shop in a...
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