Ecommerce Merging With Digital Marketing Technologies

Ecommerce Merging With Digital Marketing Technologies

Article by Sam Cinquegrani Published in CIO Review Integrating Digital Touchpoints This is all about integration. And to get integration correct, you need collaboration between interested parties. I find that to be the most challenging issue with enterprises. But...
How Ecommerce Sites Can Hyperpersonalize

How Ecommerce Sites Can Hyperpersonalize

Article by Sam Cinquegrani Published in Target Marketing When executed effectively by e-commerce merchants, hyper-personalization offers a host of benefits. More effective individual targeting of customers boosts engagement, connects with shoppers’ needs and desires...
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