Smart Mobile Shopping Starts With User Experience

Smart Mobile Shopping Starts With User Experience

Mobile commerce has been making false starts for quite a while now. Smartphone operating systems (OS) have had the capability of promoting mobile commerce through such technologies as Google Wallet, Apple Pay and iBeacon, which have been around for years. Yet very...
Can Beaconing Make Shopping in Physical Stores Cool Again?

Can Beaconing Make Shopping in Physical Stores Cool Again?

Retailers struggle with making their in-store shopping experience as fresh and novel as the online experience, with its endless aisles, one-click checkout, and limitless two-dimensional design potential. Could brick-and-mortar stores do something so technologically...
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