3 Steps to Data-Driven Content Marketing

3 Steps to Data-Driven Content Marketing

Article by Patrick Kuehn and Lou Amodeo published in Target Marketing Too few brands use a data-driven content marketing strategy, which is a shame considering that, at a cost that’s 62 percent less than outbound marketing, content marketing generates triple the...
Is Voice The Next Advertising Frontier For Amazon?

Is Voice The Next Advertising Frontier For Amazon?

Originally published in Retail Touchpoints by Adam Blair Amazon has reportedly been talking with major CPG companies, including Procter & Gamble and Clorox, about introducing digital ads to its Alexa voice platform, according to CNBC. Early discussions have...
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