ObjectWave CEO Sam Cinquegrani was quoted in a Wall Street Journal article about the challenges Uniqlo faces in its new vending machine approach.

Selling fashion through a kiosk can be tricky, said Sam Cinquegrani, founder of ObjectWave Corp., a digital services firm. “The more emotional the purchase, the less likely that technology like a vending machine would work,” he said. “Those kind of items become very difficult when there isn’t a personal touch.”

The full article is available to WSJ subscribers here: https://www.wsj.com/articles/uniqlo-will-sell-clothes-from-vending-machines-1501675201

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