Is Magento right for you?
With so many options available for businesses engaging in e-commerce, some indecision about which platform to select is only natural. Making the right choice must be a deliberate and informed process for companies to reap the rewards of an e-commerce platform suited to their needs.
B2C, B2B and enterprise capabilities
Magento has traditionally been associated with small and midsize retailers due to lower licensing and implementation costs, and the option to use the free Community Edition.
It’s also known for a focus on B2C sales. However, Magento took major steps in recent years to fill the needs of B2B companies, and they can now boast a large installed base of B2B implementations.
With the release of Magento 2.0 the platform has taken a giant leap forward in performance, scalability and ease of use. Magento has successfully moved up-tier and is now competing with large enterprise ecommerce solutions.
Flexible solutions and development
An especially notable benefit of Magento is its flexibility. There’s plenty of functionality available as soon as the platform is installed, and businesses can customize it further through the many extensions available from Magento’s Marketplace. Creating truly individual extensions is also a possibility, as PHP is a flexible language with a large development community.
Merchants have no shortage of options for changing and building their Magento deployment. The same goes for some important customer-facing processes, with omnichannel functionality across all consumer devices.
Product content management is a core concern, one that Magento facilitates with intuitive, clean workflows.
Integration and support of an ERP system requires using an existing extension or custom code, although plenty of options exist. The same is true of multi-warehouse support.
Generally low costs, powerful out-of-the-box functionality, a large extension marketplace and the ability to easily develop purpose-built code are all good reasons for businesses in both the B2B and B2C sector to consider Magento for their e-commerce needs.