Ideas + Insights

For over 25 years we have provided thought leadership for the digital commerce marketplace.

Opinion: 5 Steps to Driving Traffic and Delivering Results with SEO

Marketing leaders expect their teams to be able to maintain the brand’s website as well as drive traffic to it. However, bringing new and returning customers to your website you requires both art and science.

authorPatrick Kuehn
SVP Sales & Marketing
and Howard Diamond
VP of Customer Experience at Rise Interactive

Emotion: The Heart of Selling Luxury Online

“With the right approach and a customer-first attitude, luxury brands have plenty of opportunities to continue providing excellent, personalized service in ways that create long-term affinity and loyalty, as well as the right emotions, among their customers.”

authorSam Cinquegrani

Target debuts 360-degree shoppable home

The timing is being dictated by the customers, according to Sam Cinquegrani, CEO and founder of ObjectWave Corp., a full-service provider of digital commerce.

Jacqueline Renfrow, Fierce Retail

Reimagining Physical Stores

“While the store of the future is coming, many of its elements are already here, waiting to be integrated into this hyper-personalized experience.”

authorSam Cinquegrani

Amazon closing Quidsi

ObjectWave CEO Sam Cinquegrani was interviewed for this article on Amazon’s decision to shutter Quidsi.

Jacqueline Renfrow, Fierce Retail

Amazon keeps up the momentum in Middle East

ObjectWave CEO Sam Cinquegrani was interviewed for this article on Amazon’s agreement to buy Dubai-based internet retailer

Jacqueline Renfrow, Fierce Retail

How Ecommerce Sites Can Hyperpersonalize

When executed effectively by e-commerce merchants, hyper-personalization offers a host of benefits. More effective individual targeting of customers boosts…

authorSam Cinquegrani

El eCommerce comienza con un buen proyecto de plataforma: ObjectWave

Pilar Mercado, directora general de México y Latinoamerica de ObjectWave, compañía de servicios para implementar plataformas digitales en comercio electrónico y marketing digital, dijo en entrevista para The IT Profile que “el nombre del juego hoy ‘son trajes a la medida’, ya no son mercados masivos a los que se dirige un producto tecnológico”.

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