Ideas + Insights

For over 25 years we have provided thought leadership for the digital commerce marketplace.

What’s next for the holiday season

After blockbuster Thanksgiving-Black Friday-Cyber Monday sales, retailers could be facing a drop-off. Will the good times keep rolling?

Daphne Howland, Retail Dive

Beyond the Banner Ad: The Art and Science of Retargeting

How to generate returns on your retargeting investment? Patrick Kuehn @ObjectWave & Daniel Ripes @Rise Interactive share their knowledge and experience!

authorPatrick Kuehn
SVP Sales & Marketing
and Daniel Ripes,
VP of Global Partnerships at Rise Interactive

Perfect digital touchpoint for retail pharmacy

The pharmacy that’s first to offer a seamlessly functioning, personalized voice recognition service will have a huge advantage over its competitors.
More so than with other voice-activated retail applications, the applications of voice in retail pharmacy can be endless.

authorSam Cinquegrani

Beaconing: A New Way to Connect with Customers

Walking down a crowded street is different now than it used to be. What has changed? Shoppers on
promenade are still purposeful and engaged, and look happy. But they’re not looking up or catching your eye anymore. Now they all have their eyes down, looking at…their phones.

authorSam Cinquegrani

Voice recognition still has retailers jumping through hoops

Walmart’s just announced partnership with Google Assistant is bound to give Alexa a run for its money. But when adopting any new technology, there’s one question common to all of them: how do you work within its limitations?

authorSam Cinquegrani

Walmart teams up with Google to battle Amazon

ObjectWave CEO Sam Cinquegrani was quoted in this Crain’s New York article on Walmart’s partnership with Google Express to expand Walmart’s e-commerce initiatives and better compete with Amazon.

Matthew Flamm, Crain’s New York Business

Can traditional stores survive the online onslaught?

ObjectWave CEO Sam Cinquegrani was interviewed for this extended article on disruption in the retail industry and e-commerce space in SAGE Business Journal.

Sharon O’Malley, SAGE Business Researcher

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