Ideas + Insights

For over 25 years we have provided thought leadership for the digital commerce marketplace.

Perfect digital touchpoint for retail pharmacy

The pharmacy that’s first to offer a seamlessly functioning, personalized voice recognition service will have a huge advantage over its competitors.
More so than with other voice-activated retail applications, the applications of voice in retail pharmacy can be endless.

authorSam Cinquegrani

Beaconing: A New Way to Connect with Customers

Walking down a crowded street is different now than it used to be. What has changed? Shoppers on
promenade are still purposeful and engaged, and look happy. But they’re not looking up or catching your eye anymore. Now they all have their eyes down, looking at…their phones.

authorSam Cinquegrani

Voice recognition still has retailers jumping through hoops

Walmart’s just announced partnership with Google Assistant is bound to give Alexa a run for its money. But when adopting any new technology, there’s one question common to all of them: how do you work within its limitations?

authorSam Cinquegrani

Walmart teams up with Google to battle Amazon

ObjectWave CEO Sam Cinquegrani was quoted in this Crain’s New York article on Walmart’s partnership with Google Express to expand Walmart’s e-commerce initiatives and better compete with Amazon.

Matthew Flamm, Crain’s New York Business

Can traditional stores survive the online onslaught?

ObjectWave CEO Sam Cinquegrani was interviewed for this extended article on disruption in the retail industry and e-commerce space in SAGE Business Journal.

Sharon O’Malley, SAGE Business Researcher

Opinion: 5 Steps to Driving Traffic and Delivering Results with SEO

Marketing leaders expect their teams to be able to maintain the brand’s website as well as drive traffic to it. However, bringing new and returning customers to your website you requires both art and science.

authorPatrick Kuehn
SVP Sales & Marketing
and Howard Diamond
VP of Customer Experience at Rise Interactive

Emotion: The Heart of Selling Luxury Online

“With the right approach and a customer-first attitude, luxury brands have plenty of opportunities to continue providing excellent, personalized service in ways that create long-term affinity and loyalty, as well as the right emotions, among their customers.”

authorSam Cinquegrani

Target debuts 360-degree shoppable home

The timing is being dictated by the customers, according to Sam Cinquegrani, CEO and founder of ObjectWave Corp., a full-service provider of digital commerce.

Jacqueline Renfrow, Fierce Retail

Reimagining Physical Stores

“While the store of the future is coming, many of its elements are already here, waiting to be integrated into this hyper-personalized experience.”

authorSam Cinquegrani

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