Ideas + Insights

For over 25 years we have provided thought leadership for the digital commerce marketplace.

Opinion: 5 Steps to Driving Traffic and Delivering Results with SEO

Marketing leaders expect their teams to be able to maintain the brand’s website as well as drive traffic to it. However, bringing new and returning customers to your website you requires both art and science.


authorPatrick Kuehn
SVP Sales & Marketing
and Howard Diamond
VP of Customer Experience at Rise Interactive

Emotion: The Heart of Selling Luxury Online

“With the right approach and a customer-first attitude, luxury brands have plenty of opportunities to continue providing excellent, personalized service in ways that create long-term affinity and loyalty, as well as the right emotions, among their customers.”


authorSam Cinquegrani
CEO

Reimagining Stores

“While the store of the future is coming, many of its elements are already here, waiting to be integrated into this hyper-personalized experience.”


authorSam Cinquegrani
CEO

How Ecommerce Sites Can Hyperpersonalize

When executed effectively by e-commerce merchants, hyper-personalization offers a host of benefits. More effective individual targeting of customers boosts…


authorSam Cinquegrani
CEO

Are You A Digital Or An Analog CMO?

Are You A Digital Or An Analog CMO? CPL, CPA, CPC, CTR. How often do you find yourself turning to digital metrics like these to measure your marketing performance? Some…


authorPatrick Kuehn
SVP Sales & Marketing

Turbocharging E-commerce Performance

Companies know they need to regularly examine the wide range of distinct areas that form the larger e-commerce experience — from considerations like search engine…


authorSam Cinquegrani
CEO

When Building a B-to-B Site, Think B-to-C

The business world is undergoing a seismic shift toward digital commerce, forcing companies in all industries to rethink the way they connect with their customers…


authorSam Cinquegrani
CEO

Why B2B Digital Commerce Will Be Bigger Than B2C

They say it will be hu-ge. It will be bigger than Amazon and Ali-baba combined, by far. What? Is there a new kid on the block threatening these 2 online retail giants?…


authorSteve Sassi
Sales Executive

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