Ideas + Insights

Durante más de 25 años hemos sido líderes en ideas en el mercado de comercio digital.

How Ecommerce Sites Can Hyperpersonalize

When executed effectively by e-commerce merchants, hyper-personalization offers a host of benefits. More effective individual targeting of customers boosts…


authorSam Cinquegrani
CEO

Are You A Digital Or An Analog CMO?

Are You A Digital Or An Analog CMO? CPL, CPA, CPC, CTR. How often do you find yourself turning to digital metrics like these to measure your marketing performance? Some…


authorPatrick Kuehn
SVP Sales & Marketing

Turbocharging E-commerce Performance

Companies know they need to regularly examine the wide range of distinct areas that form the larger e-commerce experience — from considerations like search engine…


authorSam Cinquegrani
CEO

When Building a B-to-B Site, Think B-to-C

The business world is undergoing a seismic shift toward digital commerce, forcing companies in all industries to rethink the way they connect with their customers…


authorSam Cinquegrani
CEO

Why B2B Digital Commerce Will Be Bigger Than B2C

They say it will be hu-ge. It will be bigger than Amazon and Ali-baba combined, by far. What? Is there a new kid on the block threatening these 2 online retail giants?…


authorSteve Sassi
Sales Executive

Where Mobile Can Achieve Fastest Growth

Mobile commerce has certainly grown over the last several years. Even so, it’s important to note that it still represents a very small percentage of total retail sales….


authorSam Cinquegrani
CEO

What’s next for UX?

Today’s omnichannel approach seeks not to simply simulate the brick-and-mortar experience, but to augment it. The retail world saw its first digital transformation when…


authorSam Cinquegrani
CEO

Beaconing Can Reshape Shopping

At the coffee shop, on the train, during lunch— today’s consumer shops everywhere. While not every hour spent browsing the virtual racks results in conversion,…


authorSam Cinquegrani
CEO

Is one-hour Rx delivery coming to the U.S.?

As a professional who builds and optimizes e-commerce sites for retailers and consumer packaged goods firms, I’m fascinated by logistics and, once ordered, getting…


authorSam Cinquegrani
CEO

Smart Mobile Shopping Starts With User Experience

Mobile commerce has been making false starts for quite a while now. Smartphone operating systems (OS) have had the capability of promoting mobile commerce through such…


authorSam Cinquegrani
CEO

Consulta SAP Hybris Gratis
Consulta Magento Gratis
Guía de Marketing Digital