3 Steps to Data-Driven Content Marketing

3 Steps to Data-Driven Content Marketing

Article by Patrick Kuehn and Lou Amodeo published in Target Marketing Too few brands use a data-driven content marketing strategy, which is a shame considering that, at a cost that’s 62 percent less than outbound marketing, content marketing generates triple the...
Will Amazon give beauty a makeover?

Will Amazon give beauty a makeover?

Originally published in Retail Dive by Cara Salpini A conversation about retail wouldn’t be complete without the latest speculation about which category Amazon is set to disrupt next. This time around, retail thought leaders are turning their sights on beauty,...
Is Voice The Next Advertising Frontier For Amazon?

Is Voice The Next Advertising Frontier For Amazon?

Originally published in Retail Touchpoints by Adam Blair Amazon has reportedly been talking with major CPG companies, including Procter & Gamble and Clorox, about introducing digital ads to its Alexa voice platform, according to CNBC. Early discussions have...
Free Hybris Consultation
Free Magento Consultation
Guide to Digital Marketing