The Impersonal Touch: Chatbots

The Impersonal Touch: Chatbots

Originally published in Rapaport Magazine by Lara Ewen Online sales changed brick-and-mortar retail not just in terms of the bottom line, but also in the way store owners and customers interact. A 2017 Hubspot survey showed that 48% of consumers would rather connect...
3 Steps to Data-Driven Content Marketing

3 Steps to Data-Driven Content Marketing

Article by Patrick Kuehn and Lou Amodeo published in Target Marketing Too few brands use a data-driven content marketing strategy, which is a shame considering that, at a cost that’s 62 percent less than outbound marketing, content marketing generates triple the...
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