Taking Social Media Marketing to the Next Level

Taking Social Media Marketing to the Next Level

Article by Patrick Kuehn and Daniel Ripes published in Target Marketing Social media is so ingrained in today’s culture that we forget Facebook is already a teenager, while Snapchat has just graduated preschool. Other social media — including LinkedIn, Twitter,...
The costs, and benefits, of the influencer economy

The costs, and benefits, of the influencer economy

Originally published in Retail Dive by Lara Ewen Retailers have lately found themselves in a tricky spot when it comes to marketing. Traditional advertising outlets, including newspapers and television, are losing out to digital at an alarming rate. Yet even on the...
What’s next for the holiday season

What’s next for the holiday season

Originally published in Retail Dive by Daphne Howland After blockbuster Thanksgiving-Black Friday-Cyber Monday sales, retailers could be facing a drop-off. Will the good times keep rolling? The views are mixed. Jittery nerves are the name of the game in retail right...
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