ObjectWave CEO Sam Cinquegrani was interviewed for this extended article on disruption in the retail industry and e-commerce space.

Article by Sharon O’Malley Published in SAGE Business Journal
Can traditional stores survive the online onslaught?

FALL RIVER, MA – MARCH 23: A panorama shows the inside of the inside of the million-square foot Amazon distribution warehouse that opened last fall in Fall River, MA on Mar. 23, 2017. (Photo by John Tlumacki/The Boston Globe via Getty Images)

Retailers thought the consumers were going to continue to shop in a traditional manner,” says Sam Cinquegrani, founder and CEO of ObjectWave Corp., a digital marketing technology and services company. “So they put everything into one big box where [shoppers] can find everything they need. They weren’t counting on Amazon.”

The full article is available at SAGE Business Journal here: http://businessresearcher.sagepub.com/sbr-1863-103735-2827464/20170807/retails-struggles (For registered users only)

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