Beaconing: A New Way to Connect with Customers

Beaconing: A New Way to Connect with Customers

Article by Sam Cinquegrani published in CPG Matters and Shopper Tech Institute Walking down a crowded street is different now than it used to be. What has changed? Shoppers on promenade are still purposeful and engaged, and look happy. But they’re not looking up...
Walmart teams up with Google to battle Amazon

Walmart teams up with Google to battle Amazon

ObjectWave CEO Sam Cinquegrani was quoted in this Crain’s New York article on Walmart’s partnership with Google Express to expand Walmart’s e-commerce initiatives and better compete with Amazon. Article by Matthew Flamm Published in Crain’s New...
Can traditional stores survive the online onslaught?

Can traditional stores survive the online onslaught?

ObjectWave CEO Sam Cinquegrani was interviewed for this extended article on disruption in the retail industry and e-commerce space. Article by Sharon O’Malley Published in SAGE Business Journal Retailers thought the consumers were going to continue to shop in a...
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